I have not been watching WWE anymore since 2007.
Ever since they began to appeal to the mainstream audience, the quality of the storylines was bad and brutality of the matches toned down drastically. Some of the "push" for upcoming superstars was recevied poorly by the audiences. Many superstars have jump ship to other well-known organizations like TNA.
The best of WWE was during the "Attitude" era when both WWE & WCW were vying for supremacy. The storylines were more edgy and explicit in terms of language & matches. This was also the period where huge superstars were born. They are: Stone Cold, The Rock, DX, Triple H etc.
If WWE moved to more explicit themes, i guessed the reception will be better and the audience numbers will soar.
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